Buffalo, NY — Bills Mafia, the Rivalry is here! The BFLO Store, Official Retailer of the Buffalo Bills, is celebrating the debut of the Bills’ all-new Rivalry jerseys on Sunday Night Football against the New England Patriots with an in-store giveaway and special product spotlight.

Starting Saturday, October 4, fans who spend $125 or more in-store will receive a FREE Buffalo Bills x BFLO Rivalry Hoodie—a limited-edition piece created exclusively for this promotion. This hoodie cannot be purchased and is only available while supplies last, making it a true must-have for die-hard fans.

The Rivalry promotion arrives just in time for the Bills’ white-out game, as the team unveils their Rivalry jerseys under the lights. Fans heading to the stadium are encouraged to wear white, and The BFLO Store is stocked with everything you need to complete the look. From Rivalry Hats to exclusive white Bills gear and other fan-favorite products, the store has you covered to stand out in the sea of white on Sunday night.

Fans are encouraged to arrive early to secure their Rivalry Hoodie and shop the wide selection of white Bills gear before it sells out.