About BFLO

The Official Retail Destination of WNY

BFLO is the largest Buffalo-themed retailer in Western New York, offering Buffalo-inspired apparel, gifts, home goods, accessories, and more.

Founded in 2012 by lifelong Western New York resident Nathan Mroz, BFLO started as a small mall kiosk and has grown into a retail brand with four locations across Western New York and an online store serving Buffalo fans near and far.

All Things Buffalo

Buffalo has a style, personality, and pride all its own. That's what BFLO is all about.

Our products are inspired by the things that make Western New York unique, from our sports teams and iconic landmarks to our neighborhoods, traditions, food, and unmistakable Buffalo attitude.

A large part of what makes BFLO unique is what we create ourselves. Our team designs and develops original BFLO products in-house, giving us the opportunity to create Buffalo merchandise you won't find anywhere else.

We also carry a wide selection of officially licensed merchandise, giving fans a place to shop for authentic gear from the teams and organizations they love.

Alongside our own designs and licensed products, we offer a curated selection of Buffalo-themed products and items from select local makers and businesses.

Built in Buffalo. Worn Everywhere.

What started as a single kiosk in 2012 has grown into four stores across Western New York and a growing online presence.

Through it all, the idea has stayed the same: give Buffalo fans a place to find the gear, gifts, and products that represent the place we call home.

Whether you're a lifelong Buffalonian, a recent transplant, or someone who now lives miles away but still considers Buffalo home, BFLO makes it easy to bring a piece of Buffalo with you.

The Official Retail Destination of WNY.

Shop Local. Shop Buffalo. Shop BFLO.