{"product_id":"new-era-39thirty-buffalo-bills-2026-crucial-catch-hat","title":"New Era 39THIRTY Buffalo Bills 2026 Crucial Catch M-Crown Stretch Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eRep the \u003cstrong\u003eBuffalo Bills\u003c\/strong\u003e while supporting an important cause with the \u003cstrong\u003eNew Era 39THIRTY Crucial Catch Cap\u003c\/strong\u003e. Part of the NFL's \u003cstrong\u003eCrucial Catch initiative\u003c\/strong\u003e, this field-tested design is worn by players and coaches on the sidelines, giving fans an authentic game-day look while helping raise awareness in the fight against cancer.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBreathable and flexible, the 39THIRTY delivers a comfortable stretch fit that's ready for the stadium, tailgate, or everyday wear. The signature Crucial Catch design combines official Bills style with a meaningful way to support the NFL's league-wide cancer awareness efforts.\u003c\/p\u003e\n\u003cp\u003eThe NFL does not profit from the sale of Crucial Catch products. Charitable contributions are awarded by the NFL Foundation to the American Cancer Society.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M","offer_id":49650173509859,"sku":"NEWF346","price":48.99,"currency_code":"USD","in_stock":false},{"title":"M\/L","offer_id":49650173673699,"sku":"NEWF347","price":48.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/251.png?v=1788203989","url":"https:\/\/bfloshop.com\/products\/new-era-39thirty-buffalo-bills-2026-crucial-catch-hat","provider":"The BFLO Store","version":"1.0","type":"link"}