{"title":"New Era Buffalo Bills 2026 Sideline Collection","description":null,"products":[{"product_id":"new-era-buffalo-bills-2026-sideline-casual-classic-dark-gray-adjustable-hat","title":"New Era Buffalo Bills 2026 Sideline Casual Classic Dark Gray Adjustable Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eGear up like the team with the \u003cstrong\u003eNew Era Buffalo Bills 2026 Sideline Casual Classic Dark Gray Adjustable Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering a clean, performance-driven look that transitions effortlessly from game day to everyday wear. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis Casual Classic features a sleek dark gray performance fabric paired with a premium heat-sealed rubberized Bills logo outlined in red and finished with subtle chrome-inspired detailing for a modern sideline look. A blue accent along the edge of the curved visor and a matching New Era Flag on the side complete the design, while the relaxed, unstructured silhouette provides a comfortable fit from kickoff through the offseason.\u003c\/p\u003e\n\u003cp\u003eThe adjustable back closure allows for a personalized fit, making this hat an easy choice whether you're tailgating at Highmark Stadium, watching from home, or representing Bills Mafia year-round.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49474478244067,"sku":"NEWE821","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/4_52638091-2ebe-4b7f-849d-faa2f7cd1f9b.png?v=1785359972"},{"product_id":"new-era-9forty-buffalo-bills-2026-sideline-dark-gray-adjustable-apex","title":"New Era 9FORTY Buffalo Bills 2026 Sideline Dark Gray Adjustable Apex","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eTake your game day look to the next level with the \u003cstrong\u003eNew Era 9FORTY Buffalo Bills 2026 Sideline Dark Gray Adjustable APEX Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this performance cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, combining modern style with innovative comfort. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's premium \u003cstrong\u003e9FORTY APEX\u003c\/strong\u003e silhouette, this hat features a lightweight five-panel design, breathable mesh rear panels, and a comfort-fit visor made for all-day wear. The dark gray performance fabric is paired with a heat-sealed rubberized Bills logo featuring chrome-inspired detailing and a bold red outline, while a blue accent along the edge of the curved visor adds the perfect finishing touch. Whether you're heading to Highmark Stadium, the golf course, or wearing it every day, this cap delivers the same sleek look seen on the sidelines. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for performance and everyday versatility, the adjustable snapback closure provides a secure, customizable fit, making it a must-have addition to any Bills fan's collection.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M","offer_id":49474483421411,"sku":"NEWE823","price":49.99,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":49474483454179,"sku":"NEWE824","price":49.99,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":49474483486947,"sku":"NEWE825","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/11_979db36a-374b-4d00-9a45-aacef2c43486.png?v=1785360354"},{"product_id":"new-era-9fifty-buffalo-bills-2026-sideline-dark-gray-dual-panel-snapback","title":"New Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Dual Panel Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eComplete your game day look with the \u003cstrong\u003eNew Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Dual Panel Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering a clean, modern look with premium performance styling.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis structured \u003cstrong\u003e9FIFTY Dual Panel\u003c\/strong\u003e silhouette features a streamlined front panel construction for a sleek profile, highlighted by a heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline. The dark gray performance fabric is paired with a tonal New Era Flag on the side, creating a sharp, understated design that stands out whether you're at Highmark Stadium or wearing it around town.\u003c\/p\u003e\n\u003cp\u003eFinished with a flat visor and adjustable snapback closure, this officially licensed cap offers the classic fit and versatile style that make the 9FIFTY one of New Era's most popular silhouettes. It's the perfect addition to any Bills fan's collection for the 2026 season and beyond.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49474539028707,"sku":"NEWE834","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/25_7d4eb5ea-ae0d-469b-96e0-00a935b207bf.png?v=1785760920"},{"product_id":"new-era-9fifty-buffalo-bills-2026-sideline-dark-gray-snapback","title":"New Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eComplete your game day look with the \u003cstrong\u003eNew Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering a clean, modern design built for every member of Bills Mafia.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis structured \u003cstrong\u003e9FIFTY\u003c\/strong\u003e silhouette features a high crown and flat visor for New Era's signature snapback style. The dark gray performance fabric is highlighted by a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while a tonal New Era Flag on the side completes the sleek sideline-inspired look. Whether you're headed to Highmark Stadium, watching from your favorite tailgate spot, or wearing it every day, this hat offers the same style seen throughout the 2026 NFL season.\u003c\/p\u003e\n\u003cp\u003eAn adjustable snapback closure provides a customizable fit, making this officially licensed cap a must-have for any Buffalo Bills fan looking to add the newest Sideline Collection gear to their wardrobe.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49474598437091,"sku":"NEWE827","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/32_b73616eb-8750-4d41-baee-61a6b40ae490.png?v=1785361061"},{"product_id":"youth-new-era-9fifty-buffalo-bills-2026-sideline-dark-gray-snapback","title":"Youth New Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eLet young Bills fans show their team pride with the \u003cstrong\u003eYouth New Era 9FIFTY Buffalo Bills 2026 Sideline Dark Gray Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this youth-sized cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, giving the next generation of Bills Mafia the same modern sideline style.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with New Era's iconic \u003cstrong\u003e9FIFTY\u003c\/strong\u003e silhouette, this structured snapback features a high crown, flat visor, and lightweight performance fabric for lasting comfort. The premium heat-sealed rubberized Bills logo with chrome-inspired detailing stands out against the dark gray crown, while the tonal New Era Flag on the side adds the finishing touch to this sleek game day look.\u003c\/p\u003e\n\u003cp\u003eThe adjustable snapback closure provides a secure, customizable fit, making it perfect for school, tailgates, and cheering on the Bills all season long.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49474672230627,"sku":"NEWE822","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/39_fabbef63-7a4d-4da3-a83b-054966ee6390.png?v=1785361196"},{"product_id":"youth-new-era-9forty-buffalo-bills-2026-sideline-dark-gray-adjustable-apex","title":"Youth New Era 9FORTY Buffalo Bills 2026 Sideline Dark Gray Adjustable Apex","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eYoung Bills fans can gear up just like the team with the \u003cstrong\u003eYouth New Era 9FORTY Buffalo Bills 2026 Sideline Dark Gray Adjustable APEX Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this youth-sized cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, giving the next generation of Bills Mafia the same modern sideline look. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's innovative \u003cstrong\u003e9FORTY APEX\u003c\/strong\u003e silhouette, this performance hat features a lightweight five-panel construction, breathable mesh rear panels, and a comfortable curved visor that's ready for every game day adventure. The dark gray performance fabric is accented by a heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while a blue accent along the edge of the visor adds the perfect finishing touch.\u003c\/p\u003e\n\u003cp\u003eAn adjustable snapback closure provides a secure, comfortable fit as young fans grow, making this the perfect hat for tailgates, school, the playground, and cheering on the Bills all season long.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49474691694819,"sku":"NEWE815","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/18_86510b02-2d31-4a5a-8b0b-0a4a2f37f1ab.png?v=1785360675"},{"product_id":"new-era-buffalo-bills-2026-sideline-casual-classic-royal-adjustable-hat","title":"New Era Buffalo Bills 2026 Sideline Casual Classic Royal Adjustable Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eComplete your game day look with the \u003cstrong\u003eNew Era Buffalo Bills 2026 Sideline Casual Classic Royal Adjustable Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering a relaxed fit with the same premium sideline style.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eCasual Classic\u003c\/strong\u003e silhouette features an unstructured, low-profile design for a comfortable, broken-in feel from the very first wear. The vibrant royal blue performance fabric is accented by a heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while a red accent along the edge of the curved visor and a matching New Era Flag complete the official 2026 sideline look. Whether you're tailgating at Highmark Stadium, watching the game with friends, or wearing it around town, this hat is built for all-day comfort.\u003c\/p\u003e\n\u003cp\u003eAn adjustable strap closure provides a customizable fit, making this officially licensed cap an easy everyday favorite for any member of Bills Mafia.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49476749885667,"sku":"NEWE832","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/79_bd54f6f6-a6d7-497e-8dbe-9e967567c29b.png?v=1785431158"},{"product_id":"new-era-9forty-buffalo-bills-2026-sideline-royal-adjustable-apex","title":"New Era 9FORTY Buffalo Bills 2026 Sideline Royal Adjustable Apex","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eStay cool while repping Bills Mafia with the \u003cstrong\u003eNew Era 9FORTY Buffalo Bills 2026 Sideline Royal Adjustable APEX Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, combining lightweight performance with a modern athletic look.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's premium \u003cstrong\u003e9FORTY APEX\u003c\/strong\u003e silhouette, this hat features a streamlined five-panel design with breathable mesh rear panels for enhanced airflow and all-day comfort. The royal blue performance fabric is accented by a heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while the curved visor features a red accent trim for an added touch of team color. Finished with a matching New Era Flag on the side, this cap delivers the same sleek style seen on the sidelines throughout the 2026 season.\u003c\/p\u003e\n\u003cp\u003eAn adjustable snapback closure provides a secure, customizable fit, making it the perfect hat for game days at Highmark Stadium, tailgates, golf outings, or everyday wear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S\/M","offer_id":49476760338659,"sku":"NEWE818","price":49.99,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":49476760371427,"sku":"NEWE816","price":49.99,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":49476760404195,"sku":"NEWE817","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/106_86833caf-16b4-4bde-b7b4-8728c1b02b49.png?v=1785431270"},{"product_id":"new-era-9seventy-buffalo-bills-2026-sideline-royal-stretch-snap","title":"New Era 9SEVENTY Buffalo Bills 2026 Sideline Royal Stretch-Snap","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eLook like the team on game day with the \u003cstrong\u003eNew Era 9SEVENTY Buffalo Bills 2026 Sideline Royal Stretch-Snap Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, combining New Era's latest performance technology with a modern athletic fit.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on the versatile \u003cstrong\u003e9SEVENTY\u003c\/strong\u003e silhouette, this hat features lightweight performance fabric, a structured crown, and New Era's innovative \u003cstrong\u003eStretch-Snap\u003c\/strong\u003e closure for the perfect blend of flexibility and adjustability. The vibrant royal blue design is highlighted by a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while a red accent along the edge of the curved visor and a matching New Era Flag complete the official sideline look.\u003c\/p\u003e\n\u003cp\u003eWhether you're tailgating outside Highmark Stadium, watching from home, or representing Bills Mafia year-round, this officially licensed cap delivers the same premium style seen throughout the 2026 NFL season.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49476786389219,"sku":"NEWE831","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/59_783ef210-0f45-4f34-bf88-17de17105f0b.png?v=1785430690"},{"product_id":"new-era-9fifty-buffalo-bills-2026-sideline-royal-dual-panel-snapback","title":"New Era 9FIFTY Buffalo Bills 2026 Sideline Royal Alternate Logo Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eShow off a fresh take on Bills tradition with the \u003cstrong\u003eNew Era 9FIFTY Buffalo Bills 2026 Sideline Royal Alternate Logo Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season while featuring the team's iconic standing buffalo logo for a timeless look.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's classic \u003cstrong\u003e9FIFTY\u003c\/strong\u003e silhouette, this structured snapback combines a high crown and flat visor with lightweight performance fabric for all-day comfort. The royal blue crown is accented by a premium heat-sealed rubberized standing buffalo logo with subtle textured detailing, creating a modern interpretation of one of the most recognizable logos in Bills history. A matching New Era Flag on the side completes the official sideline design.\u003c\/p\u003e\n\u003cp\u003eFinished with an adjustable snapback closure for a personalized fit, this officially licensed cap is perfect for game days, tailgates, and everyday wear, making it a standout addition to any Buffalo Bills collection.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49476805984483,"sku":"NEWE836","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/66_31404eef-71ee-49cc-8c93-897a19ee768f.png?v=1785430819"},{"product_id":"new-era-9fifty-buffalo-bills-2026-sideline-dark-gray-dual-panel-snapback-1","title":"New Era 9FIFTY Buffalo Bills 2026 Sideline Royal Dual Panel Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eStand out on game day with the \u003cstrong\u003eNew Era 9FIFTY Buffalo Bills 2026 Sideline Royal Dual Panel Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering a bold look with premium sideline styling.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's structured \u003cstrong\u003e9FIFTY Dual Panel\u003c\/strong\u003e silhouette, this hat features a streamlined front panel construction and vibrant royal blue performance fabric for a clean, modern appearance. The heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline gives the team's iconic logo a fresh look, while the matching red and blue New Era Flag on the side adds an extra pop of team color. Whether you're heading to Highmark Stadium or representing Bills Mafia year-round, this cap is built to perform.\u003c\/p\u003e\n\u003cp\u003eFinished with a flat visor and adjustable snapback closure, this officially licensed hat offers the classic fit and premium comfort that make the 9FIFTY one of New Era's signature styles.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49476815618275,"sku":"NEWE835","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/46_cb5db090-6e06-4468-9789-b51058fd5649.png?v=1785430501"},{"product_id":"new-era-buffalo-bills-2026-sideline-royal-bucket-hat","title":"New Era Buffalo Bills 2026 Sideline Royal Bucket Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eStay protected from the elements while showing your Bills pride with the \u003cstrong\u003eNew Era Buffalo Bills 2026 Sideline Royal Bucket Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this bucket hat is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, combining modern performance with all-around coverage.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with lightweight performance fabric, this bucket hat features breathable mesh side panels to help keep you cool on warm game days, training camp visits, and outdoor adventures. The vibrant royal blue design is accented by a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while the matching New Era Flag on the side completes the official sideline look. A full 360-degree brim provides added sun protection without sacrificing style.\u003c\/p\u003e\n\u003cp\u003eWhether you're tailgating outside Highmark Stadium, spending the day on the golf course, or cheering on the Bills all season long, this officially licensed bucket hat delivers the same performance-inspired look seen on the sidelines.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49477104926947,"sku":"NEWE830","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/53_3881f4ce-a37e-49ac-a3b6-f20a16940bda.png?v=1785433164"},{"product_id":"new-era-buffalo-bills-2026-sideline-royal-visor","title":"New Era Buffalo Bills 2026 Sideline Royal Visor","description":"\u003cp\u003eComplete your game day look with the \u003cstrong\u003eNew Era Buffalo Bills 2026 Sideline Royal Visor\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this performance visor is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, delivering lightweight comfort and a clean athletic style.\u003c\/p\u003e\n\u003cp\u003eDesigned with lightweight performance fabric, this visor keeps you cool while providing the sun protection you need for warm-weather tailgates, training camp, golf outings, and every Bills game. The vibrant royal blue design features a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while the curved visor is finished with a red accent trim for an extra touch of team color. A matching New Era Flag on the side completes the official sideline look.\u003c\/p\u003e\n\u003cp\u003eAn adjustable hook-and-loop closure allows for a secure, personalized fit, making this officially licensed visor a must-have accessory for Bills fans who want the same performance-inspired style seen on the sidelines.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49477106696419,"sku":"NEWE814","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/93_1c021551-94a1-4503-8c1f-58c2e606f633.png?v=1785433295"},{"product_id":"youth-new-era-9fifty-buffalo-bills-2026-sideline-royal-snapback","title":"Youth New Era 9FIFTY Buffalo Bills 2026 Sideline Royal Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eYoung Bills fans can gear up just like the team with the \u003cstrong\u003eYouth New Era 9FIFTY Buffalo Bills 2026 Sideline Royal Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this youth-sized cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, giving the next generation of Bills Mafia the same bold sideline style.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with New Era's iconic \u003cstrong\u003e9FIFTY\u003c\/strong\u003e silhouette, this structured snapback features a high crown, flat visor, and lightweight performance fabric for lasting comfort. The vibrant royal blue crown is highlighted by a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while the matching New Era Flag on the side completes the official sideline look.\u003c\/p\u003e\n\u003cp\u003eThe adjustable snapback closure provides a secure, customizable fit that's perfect for school, tailgates, and every Buffalo Bills game. Whether they're cheering from the stands or the backyard, this officially licensed cap lets young fans represent Bills Mafia in style.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49477107810531,"sku":"NEWE838","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/72_90b13839-6d01-43d9-be11-ae0240d88149.png?v=1785433425"},{"product_id":"youth-new-era-9seventy-buffalo-bills-2026-sideline-royal-snapback","title":"Youth New Era 9SEVENTY Buffalo Bills 2026 Sideline Royal Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eLet young Bills fans gear up like the pros with the \u003cstrong\u003eYouth New Era 9SEVENTY Buffalo Bills 2026 Sideline Royal Snapback Hat\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 NFL Sideline Collection\u003c\/strong\u003e, this youth-sized cap is inspired by the gear worn by Buffalo Bills players, coaches, and staff throughout the season, giving the next generation of Bills Mafia the same performance-inspired style.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on New Era's versatile \u003cstrong\u003e9SEVENTY\u003c\/strong\u003e silhouette, this hat combines lightweight performance fabric with a structured crown and curved visor for a comfortable fit that looks great on and off game day. The vibrant royal blue design is highlighted by a premium heat-sealed rubberized Bills logo with chrome-inspired detailing and a bold red outline, while a red accent along the edge of the visor and a matching New Era Flag complete the official sideline look.\u003c\/p\u003e\n\u003cp\u003eAn adjustable snapback closure provides a secure, customizable fit as young fans grow, making this officially licensed cap perfect for school, tailgates, and cheering on the Bills all season long.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":49477117837539,"sku":"NEWE837","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/113_15fa5c05-37e2-44f9-b68a-0268ad61b67b.png?v=1785433527"},{"product_id":"womens-new-era-bills-2026-sideline-royal-cropped-hoodie","title":"Women's New Era Bills 2026 Sideline Royal Cropped Hoodie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eComplete your game-day look with the \u003cstrong\u003eWomen's New Era Bills 2026 Sideline Royal Cropped Hoodie\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, this royal blue hoodie features a bold red script \u003cstrong\u003eBills\u003c\/strong\u003e wordmark across the chest for a fresh take on classic team style.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe cropped silhouette and relaxed sleeves create a modern fit, while additional Bills branding on the sleeve adds an authentic sideline-inspired finish.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"XS","offer_id":49495906943203,"sku":"NEWE887","price":74.99,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":49495906975971,"sku":"NEWE888","price":74.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49495907008739,"sku":"NEWE889","price":74.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49495907041507,"sku":"NEWE890","price":74.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49495907074275,"sku":"NEWE891","price":74.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49495907107043,"sku":"NEWE892","price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_3.png?v=1787844930"},{"product_id":"womens-new-era-bills-2026-sideline-go-bills-cropped-black-t-shirt","title":"Women's New Era Bills 2026 Sideline Go Bills Cropped Black T-Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eShow off Buffalo pride in the \u003cstrong\u003eWomen's New Era Bills 2026 Sideline Go Bills Cropped Black T-Shirt\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, this black tee features a bold, layered graphic combining \u003cstrong\u003eGO BILLS\u003c\/strong\u003e, Buffalo lettering, team logos, and heritage-inspired details.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe cropped silhouette gives the tee a modern game-day fit, while the mix of royal, red, and white graphics delivers a standout Bills look.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"XS","offer_id":49495958880483,"sku":"NEWE881","price":34.99,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":49495958913251,"sku":"NEWE882","price":34.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49495958946019,"sku":"NEWE883","price":34.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49495958978787,"sku":"NEWE884","price":34.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49495959011555,"sku":"NEWE885","price":34.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49495959044323,"sku":"NEWE886","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_7.png?v=1787847376"},{"product_id":"womens-new-era-bills-2026-sideline-royal-distressed-cropped-t-shirt","title":"Women's New Era Bills 2026 Sideline Royal Distressed Cropped T-Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBring a vintage-inspired sideline look to game day with the \u003cstrong\u003eWomen's New Era Bills 2026 Sideline Royal Distressed Cropped T-Shirt\u003c\/strong\u003e. This royal blue V-neck tee features a distressed \u003cstrong\u003eBUFFALO\u003c\/strong\u003e wordmark with the Bills logo at the center, plus distressed red and white stripes on each sleeve for a throwback football feel.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, the cropped silhouette gives this classic team look a modern, women's-specific finish.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"XS","offer_id":49496119443683,"sku":"NEWE875","price":32.99,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":49496119476451,"sku":"NEWE876","price":32.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49496119509219,"sku":"NEWE877","price":32.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49496119541987,"sku":"NEWE878","price":32.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49496119574755,"sku":"NEWE879","price":32.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49496119607523,"sku":"NEWE880","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_5.png?v=1787845869"},{"product_id":"new-era-bills-2026-sideline-primary-logo-black-t-shirt","title":"New Era Bills 2026 Sideline Primary Logo Black T-Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eGear up with an official sideline-inspired look in the \u003cstrong\u003eNew Era Bills 2026 Sideline Primary Logo Black T-Shirt\u003c\/strong\u003e. This black tee features bold arched \u003cstrong\u003eBuffalo Bills\u003c\/strong\u003e lettering surrounding the team’s primary charging buffalo logo for a clean, athletic design rooted in Bills football.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, this New Era tee brings the season’s official sideline style into an easy-to-wear everyday piece that's ready for game day and beyond.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496156799203,"sku":"NEWE839","price":36.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":49496156831971,"sku":"NEWE840","price":36.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49496156864739,"sku":"NEWE841","price":36.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49496156897507,"sku":"NEWE842","price":36.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49496156930275,"sku":"NEWE843","price":36.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":49496156963043,"sku":"NEWE844","price":36.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_6.png?v=1787846148"},{"product_id":"new-era-bills-2026-sideline-royal-1-4-zip-hoodie","title":"New Era Bills 2026 Sideline Royal 1\/4 Zip Hoodie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eStay ready for game day in the \u003cstrong\u003eNew Era Bills 2026 Sideline Royal 1\/4 Zip Hoodie\u003c\/strong\u003e. Part of the official \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, this royal blue hoodie features a red \u003cstrong\u003eBILLS\u003c\/strong\u003e wordmark on the chest and a quarter-zip neckline for easy layering and adjustable coverage.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSideline-inspired details throughout give it an authentic team look, while the front pouch pocket and zippered sleeve pocket add convenient storage for everyday wear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496167645411,"sku":"NEWE869","price":99.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49496167678179,"sku":"NEWE870","price":99.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49496167710947,"sku":"NEWE871","price":99.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49496167743715,"sku":"NEWE872","price":99.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":49496167776483,"sku":"NEWE873","price":99.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":49496167809251,"sku":"NEWE874","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/122_58da2404-b415-4d68-8952-6dae14673a6f.png?v=1785861835"},{"product_id":"new-era-bills-2026-sideline-black-sleeveless-hoodie","title":"New Era Bills 2026 Sideline Black Sleeveless Hoodie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eLayer up without sacrificing mobility in the \u003cstrong\u003eNew Era Bills 2026 Sideline Black Sleeveless Hoodie\u003c\/strong\u003e. Designed in black, this sleeveless hoodie features oversized \u003cstrong\u003eBILLS\u003c\/strong\u003e lettering outlined in team colors across the chest, along with Buffalo lettering and the Bills primary logo for a bold, modern team look.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, the sleeveless construction makes it a versatile option for workouts, warmer game days, or layering over your favorite Bills gear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496180130019,"sku":"NEWE851","price":64.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49496180162787,"sku":"NEWE852","price":64.99,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49496180195555,"sku":"NEWE853","price":64.99,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49496180228323,"sku":"NEWE854","price":64.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":49496180261091,"sku":"NEWE855","price":64.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":49496180293859,"sku":"NEWE856","price":64.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_9.png?v=1787847647"},{"product_id":"new-era-bills-2026-sideline-primary-logo-royal-balaclava-hoodie","title":"New Era Bills 2026 Sideline Primary Logo Royal Balaclava Hoodie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eGear up with an on-field inspired look in the \u003cstrong\u003eNew Era Bills 2026 Sideline Primary Logo Royal Balaclava Hoodie\u003c\/strong\u003e. Featuring a bold Buffalo Bills primary logo across the chest, this royal blue performance hoodie stands out with its integrated balaclava-style hood for added coverage when the temperature drops.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, its streamlined athletic construction makes it a standout layer for game days, workouts, or cold-weather wear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496189337827,"sku":"NEWE863","price":79.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49496189370595,"sku":"NEWE864","price":79.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49496189403363,"sku":"NEWE865","price":79.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49496189436131,"sku":"NEWE866","price":79.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49496189468899,"sku":"NEWE867","price":79.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":49496189501667,"sku":"NEWE868","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_1.png?v=1787843987"},{"product_id":"new-era-bills-2026-sideline-distressed-royal-t-shirt","title":"New Era Bills 2026 Sideline Distressed Royal T-Shirt","description":"\u003cp\u003eBring a vintage-inspired edge to your game-day rotation with the \u003cstrong\u003eNew Era Bills 2026 Sideline Distressed Royal T-Shirt\u003c\/strong\u003e. The royal blue design features bold red \u003cstrong\u003eBILLS\u003c\/strong\u003e lettering across the chest, accented by Buffalo, AFC East and team graphics for a layered football look. Distressed detailing throughout the graphics and sleeve stripes gives the tee a broken-in, throwback feel.\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, this New Era tee combines the season’s sideline style with classic Bills colors and heritage-inspired details.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496212701411,"sku":"NEWE845","price":44.99,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49496212734179,"sku":"NEWE846","price":44.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49496212766947,"sku":"NEWE847","price":44.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49496212799715,"sku":"NEWE848","price":44.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49496212832483,"sku":"NEWE849","price":44.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":49496212865251,"sku":"NEWE850","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/ProductPhotosPT2_8.png?v=1787847492"},{"product_id":"new-era-bills-2026-sideline-bills-wordmark-black-double-layer-hoodie","title":"New Era Bills 2026 Sideline Bills Wordmark Black Double Layer Hoodie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eRep the look of the Buffalo sideline with the \u003cstrong\u003eNew Era Bills 2026 Sideline Bills Wordmark Black Double Layer Hoodie\u003c\/strong\u003e. This black hoodie features a bold red \u003cstrong\u003eBILLS\u003c\/strong\u003e wordmark across the chest with a layered construction that gives the design a modern, athletic look.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePart of the \u003cstrong\u003e2026 Buffalo Bills Sideline Collection\u003c\/strong\u003e, it delivers a clean team-issued aesthetic that's built for game days, cooler weather, and everyday wear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"S","offer_id":49496231149795,"sku":"NEWE857","price":74.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":49496231182563,"sku":"NEWE858","price":74.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49496231215331,"sku":"NEWE859","price":74.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49496231248099,"sku":"NEWE860","price":74.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49496231280867,"sku":"NEWE861","price":74.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":49496231313635,"sku":"NEWE862","price":74.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1197\/9000\/files\/134_43840468-317e-4285-8478-2da9138f1b73.png?v=1785863813"}],"url":"https:\/\/bfloshop.com\/collections\/new-era-buffalo-bills-2026-sideline-collection.oembed?page=2","provider":"The BFLO Store","version":"1.0","type":"link"}